The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro

Sensory experiences play a remarkable role in the visitor’s satisfaction and behavioral intention to return wine tourism unit, so it is important frequently review environment which experience lived, make memorable. This study aimed perform comparative analysis of perception sensory between Abruzzo region Italy Douro Portugal. also intended understand most sensations sought by tourists each region. A quantitative methodology was used, based on questionnaire survey that analyses perceptions some variables characterize profile tourists. The sample consisted 199 who visited units aforementioned regions. structural equation model results showed were composed five factors: sight, hearing, smell, taste, touch, manifested with greater intensity hearing smell factors. By comparing two regions, can be concluded factor for visit region, while those taste. obtained are important, they allow perceiving differences experiences, has an impact management companies regions studied. comparison different countries pioneering work. Different have attractiveness